‘No Way Home’ Tops VOD for Record Breaking 4 Weeks in a Row
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Spider-Man: No Way Home topped all Video on Demand platforms for record breaking fourth straight week.
“Spider-Man: No Way Home” (Sony/$19.99) retains its spot as #1 on all three VOD charts for a fourth week, a record since IndieWire started tracking home viewing. Next week, the film could extend its streak — but expect that to be the end with the impending debut of Warner Bros.’ “The Batman.”
FILE PHOTO: Cast member Tom Holland attends the premiere for the film Spider-Man: No Way Home in Los Angeles, California, December 13, 2021. REUTERS/Mario Anzuoni/File Photo
Sources with knowledge of Warners’ plans indicate “The Batman” will be made available on PVOD April 18 — the same day it starts streaming on HBO Max. Even a blockbuster of this size ($359 million in, still grossing $6.5 million for #5 this last weekend) will feed the studio’s streamer after 45 days.
“The Batman” was the first Warners release since the end of the studio’s “Project Popcorn,” which gave 2021 theatrical releases day-and-date play on HBO Max. In that period, the studio usually delayed PVOD for at least 60 days after initial release, and it began after the initial streaming period ended. This will be the first opportunity to gauge its new home-release strategies.
