Israeli entrepreneur Joel Simkhai who created the toxic and dangerous gay dating app Grindr that nearly destroyed gay culture claims that he created his new dating app Motto to kill the behemoth and legacy he founded.

On Tuesday, Motto announced its launch and upcoming beta phase in a statement  that point by point eviscerated nearly all the things that people find noxious about the now ubiquitous app.

Queerty:

“I created [Grindr], you know, so I guess I’m responsible for what happens on Grindr to some extent. Under my watch, there were negative things. I left five years ago, and I’ve got to say that a lot of these negative things [from the app] have kind of sat with me in a bad way, kind of sat on my conscious.

[At first, Grindr] really didn’t modify what you stated in your profile. We still had kind of a laissez-faire approach… a hands-off approach on how do we work, how people interact with each other, how the community would interact. And, kind of, my view was ‘Let the community manage itself… Who am I to tell anyone how to behave?’”

Simkhai admits that Grindr’s numerous profiles, chat interactions, and endless scrolling helped generate advertising revenue, but, he now says, “It creates a lot of negative behaviors when folks can completely, freely express themselves.”

“I recognize some of the negative externalities of something that I created and am not in a position to solve at Grindr anymore,” Simkhai says. “[One of my goals with] Motto is to create a product that is really built from the ground up with the knowledge of all these things, and with a commitment to try to stop it,” he says.

“We’re spending too much time on our apps, too much time on our phones,” Simkhai says. He estimates that users spend an average of 61 minutes a day on Grindr. Comparatively, he hopes that users will spend no more than 10 minutes a day on Motto.

To accomplish this, Motto will drop the usual “endless grid” that shows all nearby users, something that Simkhai feels can contribute to a dehumanizing “meat market” mentality. Instead, each day, Motto will show users 5 to 10 profiles of other users in their area. Users can then reject or chat with any profiles they’re interested in as well as ones that are interested in them.

Over time, the app’s algorithms will develop a sense of the profiles that individual users enjoy interacting with and will curate daily profiles that a person is more likely to engage with. The hope is that this, and the face pic requirement, will help people connect and meet in real-life more quickly rather than force people to spend long times scrolling and haggling for face pics.

This curated experience may especially come in handy for Motto’s transgender and non-binary users, especially since these communities have reported experiencing exclusion and harassment on other apps.

“We welcome the queer community,” Simkhai says. “That’s not just queer men… We all have the challenge of finding one another, and so we built this app for everyone.”

Motto is only available in New York City and Miami, but will roll out in more U.S. cities in the coming weeks. While the app may eventually go international, Simkhai says it may not be available in countries where police use apps to monitor and harass LGBTQ people.

Our hottake: maybe a new dating app from Grindr’s creator is the last fucking thing we need now.