Newly Launched Gay Water Seeks To Be the Anti-Bud Light

Following Budweiser’s backtrack on its LGBT themed virtue signaling advertising campaign debacle a new alcoholic beverage called Gay Water is seeking to take advantage of the company’s misstep.

Gay Water, a new canned cocktail, wants to be the anti-Bud Light | CNN Business

CNN:

In a sea of canned cocktails, Gay Water wants to stand out.

Launching Thursday is a brightly colored canned vodka and soda beverage that proudly displays who it’s for, instead of backing off from support for the LGBTQ+ community as other companies have done in recent months. In other words, where Bud Light has buckled under pressure as bigotry grows against the LGBTQ+ community, Gay Water’s creator Spencer Hoddeson wants his new boozy brand to be the antithesis of that.

“The key issue that Bud Light tapped into was the fact that they didn’t understand their core audience and know enough about them,” Hoddeson, a gay man, told CNN about the controversy that began when the Anheuser-Busch beer brand sent influencer Dylan Mulvaney a can of beer. “They just went silent and I think in 2023, you have to be communicating because people communicate themselves if they’re not hearing from you.”