‘Hacks’ Star Hits Comedy Gold Again with Corporate Pride Campaign Parody
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A year after launching one of the most consistently meme’d social media videos of 2021, comedian and actress Meg Statler has resurrected the viral clip’s well-intentioned character — an employee of the Butter Shop — as the fictional store preps its latest Pride campaign aimed at courting community dollars without a complete grasp on queer culture.
“Hi gay, happy Pride Month! We’re back at the Butter Shop, queens, and we go goo-goo, ga-ga for gay,” Stalter says. “Hey, on a scale from normal sex to ass play, we’re more lesbian than ever. We love lesbian, you queer thang.”
Corporations this month: pic.twitter.com/BLfCNqo7e5
— Meg Stalter (@megstalter) June 1, 2022
Statler says:
“We think that gay people are okay, at least for the next 30 days. If I didn’t like queer, would I wear these? Also, I lit a candle for every person that I know that looked gay. So, whether you’re a lipstick lesbian or a butch, stop by the Butter Shop and take a look.”
Corporations this month: pic.twitter.com/s2zFizLuqe
— Meg Stalter (@megstalter) June 2, 2021
Statler’s June 2021 clip, which featured the Butter Shop “sashaying away with deals” as it amassed nearly 57,000 likes on Twitter atop 1.3 million views on the platform — and that’s not accounting for all the memes the original video inspired over the past year.
The actress is currently starring on season 2 of HBO Max’s Emmy-winning comedy Hacks